Pay per click, the highly targetable ad model that allows you to pay for performance. Carefully crafted campaigns are a surefire way of retaining an immediate ROI, as you pay for tangible clicks and not merely views.
The power of PPC lies in it’s customizability. Affording advertisers a careful analysis of online trends and the integration of market research tools, PPC has, over two short decades, become one of the loudest, most visible and most effective ad models today, with customers clicking through a Google ad being 50 percent more likely to make the final purchase than an organic visitor. This staggering conversion rate is credited to the simple fact that PPC offers a level of customisation scarcely seen anywhere else in the digital world.
PPC also allows you to monitor your progress, track your click-through’s and conversions and keep your eye on market trends so that you’re always one step ahead, constantly refining your online marketing game.
Why you want us to do it for you...
PPC can become a black hole in your marketing budget, when it doesn’t get the much needed attention it deserves. Naturally, most owners of SME’s, even when equipped with the know-how, simply cannot afford to give their undivided attention to online marketing. Because one pays for every click, the ad needs to be so fine-tuned to customer preferences so as to ensure that as many clicks turn into purchases as possible. This is a very involved task, and when done right, yields a staggering ROI.
PPC is based on a simple principle: Find out what your customers search for, and bid to show up in the places they hang out online. At Appsolutely we know, however, that there is no such thing as a five minute job. Like any ad model, succeeding with PPC requires the application of age-old marketing principles, as well as emerging new trends, within an ever-changing digital landscape. There is no such thing as a five minute job, unless you have a team of veteran coders and fresh young minds to do the hard parts. Then one might get away with saying that PPC is indeed, a five minute job.